Michal Kosinski is an Assistant Professor of Organizational Behavior at Stanford’s Graduate School of Business. He has published on privacy risks, psychometrics, and psychological profiling.
He actually describes the process very well, and it worked: The Iron Maiden singer opens up about his battle with cancer in Scandinavian talk show Skavlan. Also present in the studio are Gro Harlem Brundtland, former prime minister of Norway, and Swedish director and actor Felix Herngren.